The CaseTrust Department was formed as a Secretariat in 1999 under the initiative of The Consumers Association of Singapore (CASE).
It was an accreditation scheme targeting the service and retail industry to spearhead businesses towards excellence by means of adopting fair business practices.
A shop which displays the CaseTrust Logo signifies fairness and honesty in its dealings with consumers.
Since its launch, CaseTrust has been highly regarded by industry players. This is because CaseTrust’s standards are maintained in an unbiased manner, and that its accredited businesses are kept abreast of consumer trends and new developments in the industry. Representatives from STB, SPRING Singapore, IDA, NATAS, and CASE volunteers were all members of the CaseTrust Advisory Council, giving the Secretariat in sights and directions forward.
On 18 May 2004, CaseTrust relaunched with a brand new CaseTrust logo. The logo presents CaseTrust as the middleman through which the consumers and traders, represented by the two C’s, engage in mutually beneficial business transactions. When all the elements are joined together, they form the likeness of a sturdy key, which is a universal symbol of trust and confidence. ‘CaseTrust’ makes up the minimum framework of the key, symbolizing a solid foundation for good business practices: